Page 32 - HOTdog Magazine 1-2.2018

32 HOTdog 1-2 / 2018
Shared Value: The initiative best-loved pet foods includ-
• Enabling greater access to should create value for all ing Felix®, Purina ONE®,
pets in everyday settings stakeholders, thereby exem- Gourmet® and Pro Plan®.
• Enhanced design of pet- plifying the concept of Cre-
friendly spaces to enable pets ating Shared Value: it is our A premiere global manufac-
and humans to spend better fundamental belief that our turer of pet products, Nes-
quality time together business will be successful tle Purina PetCare is part of
in the long term by creating Swiss-based Nestle S.A., a
BETTERWITHPETS PRIZE: value for society at large, for global leader in nutrition,
EVALUATION CRITERIA pets and people in the com- health and wellness.
munity where we live, work
Winning applications will and play For more information, visit
show strength in the follow- the Purina website:
ing areas: About Nestle Purina https://www.purina.eu/
PetCare EMENA
Innovation: The initiative Nestle Purina PetCare EME- ABOUT ASHOKA
must represent an innova- NA (Europe, Middle East, ASHOKA is the largest glob-
tive approach to the prob- North Africa) believes that al network of leading social
lem it seeks to address. In- pets and people are better entrepreneurs - individu-
novation may result from the together and is committed als with new ideas to sys-
use of new methods, models to helping pets live longer, temically address the world’s
or technologies, or from the happier and healthier lives biggest challenges and the
application of old methods, through proper nutrition and entrepreneurial skill to trans-
models or technologies in care. For over 120 years, form those ideas into nation-
new and innovative ways Purina has been one of the al, regional and global social
pioneers in providing nutri- impact. Over 35 years, they
Social impact: The ini- tious and palatable products have supported more than
tiative must have proven its made to the highest stand- 3,300 social entrepreneurs
worth on a pilot or small- ards of quality and safety. in 90 countries with solutions
scale basis, and already have Purina’s passion for pets addressing society’s most
measurable, quantifiable so- goes beyond the advance- pressing issues. Ashoka’s vi-
cial impact ment of pet nutrition and in sion is a world in which Eve-
2016 Purina PetCare Europe ryone is a Changemaker - a
Potential for scaling up launched the 10 Purina in So- society that responds quickly
and/or replication: The ciety commitments to have a and effectively to challenges,
initiative should have strong positive impact on pets and and where each individual
growth potential and/or be society, including promot- has the freedom, confidence
replicable to other social, cul- ing pet adoption, pets in the and societal support to ad-
tural or geographical settings workplace and helping to re- dress any social problem.
duce the risk of pet obesity. http://www.ashoka.org
Financial viability: The in- The Purina portfolio includes
itiative must be built on a vi- many of the best-known and SOURCE Nestle Purina Pet-
able business model, and/or Care EMENA
Company News viability, and must have the
show realistic and long-term
plans for long-term financial
potential to continue beyond
BetterwithPets
Purina
the
Prize funding
leader-
Organisational
ship: The initiative and its
leaders must show leader-
ship to influence the field in
which they work, as well as
the ability to incorporate and
leverage the investment by
Purina and the support of-
fered through the Purina Bet-
terwithPets Prize
Potential for Creating Purina BetterwithPets Forum 2018 Dog Attendee

Event • Better With Pets