Page 30 - HOTdog Magazine 1-2.2018

30 HOTdog 1-2 / 2018
our initiative’s social impact,”
ThE ooPoEh FoUndATIon wInS ThE FIRST EvER PURInA said Sofie Brouwer, Founder
bETTERwIThPETS PRIzE In EURoPE of the OOPOEH Foundation.
“We had a fantacstic work-
shop with Purina and now
look to continue our project
to target vulnerable seniors
with the advice and inspira-
tion taken from the Better-
withPets Forum.”
The Purina BetterwithPets
Prize was announced by Ber-
nard Meunier, CEO of Nestle
Purina PetCare EMENA, in No-
vember 2017, as a search for
leading innovations focused
on enriching the lives of pets
and the people who love
Purina BetterwithPets Forum 2018 Winner Announced –
The OOPOEH Foundation them. In March this year the
platform to submit the entries
impactful power of the pet- for the Prize was opened, and
BARCELONA, Spain, June 8, human bond. The other four 102 applications were sub-
2018 /PRNewswire/ finalists, Canine Hope, Dutch mitted from across Europe.
Cell Dogs, Medical Detection After an online screening
• The winner has been Dogs and K9 Hundekunde: and an expert jury review,
awarded CHF 40,000 and Happy Kids with Happy School five finalists were selected
the rest of the finalists -Ca- Dogs, have also been award- to pitch live their projects at
nine Hope (UK), Dutch Cell ed CHF 15,000 of the prize the Purina BetterwithPets Fo-
Dogs (Netherlands), Medi- total as highly commended rum 2018, these were Canine
cal Detection Dogs (UK) and initiatives. Hope, Dutch Cell Dogs, Medi-
K9 Hundekunde: Happy Kids cal Detection Dogs, K9 Hun-
with Happy School Dogs The OOPOEH Foundation dekunde: Happy Kids with
(Germany)- have been high- who was high recommended Happy School Dogs, and The
ly commended and awarded by the judges is based in The OOPOEH Foundation. Each
CHF 15,000 each Netherlands. The foundation presented their project dur-
hopes to reduce loneliness ing the Forum to an expert
• The BetterwithPets Prize and increase physical activity panel, as well as participating
is a CHF 100,000 total cash for the elderly by matching in workshops to find solutions
prize awarded as part of a them as a dog sitter to a fam- to their challenges with social
Purina European-wide search ily in their neighbourhood. innovators, entrepreneurs,
for innovative initiatives that ed to be awarded this prize, and pet industry experts and
“We are honoured and excit-
authorities as part of this
harness the positive power of
Company News the long awaited winner of
one-day event.
the pet-human bond
this will allow us to increase
Purina is proud to announce
the BetterwithPets Prize. The
Prize is in collaboration with
Ashoka, a pioneer in the field
of social entrepreneurship,
and has been awarded at the
Purina BetterwithPets Forum
2018, held in La Mola, Bar-
celona, Spain. The OOPOEH
(Opa’s en Oma’s Passen Op
Een Huisdier) Foundation
is the winner and has been
awarded CHF 40,000 to sup-
port and accelerate their in-
novative initiative to continue
to harness the positive and Bernard Meunier, CEO of Nestlé Purina PetCare EMENA

Event • Better With Pets